Archive for social media marketing – Page 2

Another Facebook Secret … Moving Facebook Friends to Fans or “Likers” as some might say

By Lissa Duty

Thursday, February 24th, 2011

Moving Facebook Friends to Fans or “Likers” as some might say

— I had to include this line, as I have had too many laughs about it with friends who also specialize social media marketing. When Facebook changed to the “Like” button for Fan Pages, which they now call Business Pages we all made lots of wise cracks.

At the end of last year, I shared One of My Facebook Secrets and I feel the need to share another one today. Perhaps I should call this a Facebook Strategy verses a secret. I have many secrets still hidden away to share with you in my Facebook Training sessions.

I am inspired by the questions asked by my friends, fans, followers and well, you. It motivates me to help you solve your problems, answer your questions to help you and others grow their network and brand strategically via social networking sites.

Last week on Twitter, Angela Shelton, after reading my blog post Are you a RULE BREAKER? Know Your Facebook Rights and Wrongs she had lots of questions for me. She wanted to know how to convert Facebook Friends over to her Business Page (Fan Page). She said she had tried to move them over in the past, but they usually ignored her request, didn’t see it or were offended because she wanted to unfriend them of Facebook.

What they didn’t understand is she was not trying to unfriend them, she was wanting to follow Facebook’s Statement of Rights and keep her Facebook Profile for personal connections and her Business Page for professional connections. I had no quick answer to solve her problem in the 140 characters that Twitter allows. I decided to write a blog post giving suggestions how to entice them to “Like” her Business Page.

Here are the strategies:

Post a status update on your Business Page that would get “Likes” and comments. Something about your business of course, not personal. Perhaps a new client you landed or recognition you received for your business. Go to your Facebook Profile and say “Just posted some exciting news on my Business Page (link to business page)”. Make sure and go check it out. Don’t forget to click “Like”.
Post a status update on your Facebook Profile that says “Friends, I truly love connecting with each and everyone of you. I have recently been made aware of Facebook’s Statement of Rights regarding Facebook Profiles and Business Pages. I want to keep you updated on my business, but according to Facebook I must do this on a Business Page. Please go click “Like” (link to business page here) and let’s stay connected there also. We’ll still have some fun on my Facebook Profile, but it will be focused somewhat different.”
Post a status update on your Facebook Profile saying “I am having so much fun connecting on my Business Page, if you haven’t already checked it out, please do (link to business page here)”

These are just a few strategies to get your friends moved across to your Facebook Business Page. I hope these ideas inspired a few other statements you can use to entice them. You can repeat these statements of course from time to time (maximum once per week) at different times to catch all your friends.

As your friends click “Like” on your Business Page, assign them to a list (Read how here) on your Facebook Profile that limits the status updates they see on our Facebook Profile. They will get use to not seeing your Facebook Profile status updates regularly and gradually been communicating with you on the Business Page. Eventually, (wait several months), you can unfriend them on your Facebook Profile if you want and they probably won’t even notice.

Another quick something to know …. at this point Facebook Business Pages cannot communicate with Facebook Profiles, only other Business Pages, so if you unfriend someone from your Facebook Profile, the only time you would be able to communicate with your them from your Business Pages is when they comment/”Like” something posted on your Business Page or as you from your Facebook Profile via messages, etc…. (This will be limited based on how they have their Facebook Privacy Settings established.)

It’s your turn! What tips did you come up with for moving friends to fans? How are you going to entice them to “Like” your Business Page? Look forward to hearing from you!

P.S. Special thanks Angela Shelton for the inspiration of this blog post! You should give her a follow on Twitter and check out her Facebook Business Page. Her background is quite interesting.

Categories : Facebook

Tags : branding, business page, facebook, facebook lists, Facebook Statement of Rights, Facebook training, fan page, fans, friends, like, likes, networking sites, Social Media, social media marketing, social networing sites, Statement of Rights, status updates

Are you really secure online? or Do you just think you are?

By Lissa Duty

Tuesday, January 11th, 2011

Are you secure online? or Do you just think you are?

In teaching social media training sessions, I discuss online security and safety. I especially discuss sharing personal information and privacy settings on Facebook and other social networking sites, i.e. LinkedIn and Twitter.

More often than not, clients and attendees are absolutely convinced their social media profiles are safe and secure. I immediately have them check a few Facebook settings. Then they start to listen closer and start making adjustments to their privacy settings. I haven’t found anyone that doesn’t have at least one thing they should be doing differently. A new set of eyes can provide a perspective and insight you hadn’t thought about.

Before I get started, I need to recognize Michelle Ketterman of The Inventory Experts. Her company inventories residents and business property, furnishings, equipment and valuables. In case of theft, fire, flood, tornado, etc …. Her clients will be able to quickly get their inventory to their insurance company and get all their damaged inventoried items replaced promptly and at a the right value. As Michelle says, “a picture can be worth literally a $1000.” Every time I hear her say this I snicker. What a tagline …. that is another whole blog post! LOL!

While Michelle’s focus is on offline security, she suggested I write a blog post about online security, specifically relating to social media because like many others, she thought her profiles security settings were configured correctly. Needless to say, she realized how unsecure her settings actually were after only 10 minutes of reviewing basic settings with me. With the seemingly constant changes, as part of her normal business, Michelle now has me regularly double check her social media security settings.

I couldn’t cover everything one post, but the following are the most common security threats:

Facebook

Date of Birth. Facebook requires your date of birth, and often people have it set to visible to their Facebook friends. Change this setting to make the year of birth not visible. Several of my clients use a fake year making them a few years younger or older.
Address. Don’t list your physical address on Facebook and don’t share your real city if you live in a small town. i.e. Frisco, Rockwall, Royse City, Allen, etc…. List a major metroplex area like Dallas, Fort Worth, San Antonio, San Francisco. You get the idea. Yes, again, they could probably go out to Google and find your exact address, but let’s not make it easy on them for Pete’s sake!
Information your friends are allowed to share about you. See One of My Facebook Secrets for details how to view and correct this issue.
Friends. Restrict who can see your friend list to at those that are at least your friends already. You can even break this list down further and make it so they can only see mutual friends.

Passwords

Check Microsoft’s website for a strength test on your password .
Still want more on passwords – read this blog post – How I’d Hack Your Weak Passwords by John Pozadzides

Do you need a Facebook Privacy Tune Up? In one hour I show you hands-on techniques to optimize your Facebook Privacy Settings (order the Social Media Evaluation). This social media consulting session can focus on what you choose to discuss from Facebook Privacy to content to share on Twitter. You can also get a Tune Up of your Facebook Profile and Privacy settings that I complete independently. Contact me for details Lissa@LissaDuty.com.

In my consulting sessions, the client tells me their needs and the training is focused on those areas. Yes, you read that RIGHT, a social media consultant that will teach you what you want to learn, vs. what they think you need to LEARN!

Now it’s your turn – share a tip below regarding something you learned about your online security and how you fixed it! Look forward to hearing from you!

Categories : Social Media

Tags : facebook, John Pozadzides, linkedin, Lissa Duty, Michelle Ketterman, networking sites, online security, privacy settings, security settings, Social Marketing, Social Media, social media coaching, social media consultant, social media evaluation, social media marketing, social media training, The Inventory Exports, twitter

Are you Influencing your Social Network?

By Lissa Duty

Thursday, December 30th, 2010

I was reading a blog post by one of the branding greats, Chris Brogan about influence and it inspired me to think about and write the following ….

Are you Influencing your social network?

I think influence is about not only who knows you, who you know, but of those that do know you … how do they think of you? Do they recommend you? Do they immediately think of you when they hear a certain word or phrase. This all relates back to branding and influence both ….

Are you their go to expert for your industry?
Are you branding yourself effectively?

These are the questions I think of relating to my influence and online presence:

Do I let my audience know I specialize in social media marketing?
Do I talk enough about Facebook, LinkedIn or Twitter?
Do I talk too much about Facebook, LinkedIn or Twitter?
Do I share information that allows my audience to connect with with me on a professional and personal level?
Do my connections recommend me to their network because of my expertise?
Do those connections turn into emails, phone conversations and clients?

I challenge you to write down a minimum of 5 questions to ask your social networks, inner circle of friends, strategic partners and your family. Find out if you are influencing them! If not, your influence is not where you need it to be and your branding focus needs to be put back on track!

If you think you could use some help in this area, do check out my Social Media Marketing Coaching specials I have running thru December 31st. I would be glad to help you increase your influence and expand your brand awareness globally!

Please share who influences you, the questions you would ask of your network about your influence and share what you would want us to know about you. Your comments and feedback helps all of us to grow and learn.

Categories : Branding

Tags : branding, facebook, influence, influencing your network, linkedin, Lissa Duty, marketing, Social Marketing, Social Media, social media coaching, social media marketing, twitter

Is your Social Media in the RED or the BLACK? #BlackFriday

By Lissa Duty

Tuesday, November 23rd, 2010

Is your Social Media in the RED or the BLACK? #BlackFriday

Every year I go shopping on Black Friday and I have been planning my route and purchases, it got me thinking about my clients’ social media and what I do to help them get out of the RED and into the BLACK. I decided I am going to share some information to help YOU get out of the RED and into the BLACK. First, let me give you a little background on BLACK Friday.

BLACK Friday has many meanings. The one that triggered this blog post is the one for retailers. The Friday after Thanksgiving is known to be one of the largest shopping days each year and many stores run huge sales and open extra early to encourage extra foot traffic. It got the name BLACK Friday because many retailers that were running in the RED often sell enough merchandise to put them in the BLACK on this day and throughout the remainder of the holiday shopping season that follows up to Dec. 24^th.

I want to ask you to read the following and consider is your social media in the RED or the BLACK?

1. Do you log into your Facebook, Twitter or LinkedIn account because you feel obligated? Do you think to yourself I have to go in and post a status update/send a Tweet because I haven’t done it today, this week or this month? Are you only doing enough to get by?

If you are using social media as a strategy to grow your business, consulting practice, sell books, websites, whatever your business may be and you are posting status updates because you feel obligated – STOP! If all you are doing to work your social media is an obligatory daily, weekly or maybe even monthly update DON’T bother. For social media to work for you and your business you need to have a presence ONLINE on a repeat basis. Remember, customers do business with those they “Like, Know and Trust”. You are not achieving this goal with your obligatory updates. You are wasting your time and energy. (Sorry to be so direct, but part of my relationship with my readers is based on honesty and forthrightness!)

You need a structured plan, great content, ideas and a presence that one update will not get you. You need to be using groups, discussion boards, chats, conversation and comments to establish a relationship with your connections and a rapport that you can not achieve with an obligatory update.

2. Do you tweet on Twitter, post status updates to Facebook, or LinkedIn, etc…. on a regular basis, but only have 20 people following/friends/connections? Do you get any “Shares”, “Likes”, “Comments” or “Retweets”?

Part of social media is a numbers game. I am not saying you need to have 10,000 etc… connected to you online for social media to work, but you do have to have an audience, i.e. when on Twitter your Tweets are seen by those following you. A new person to Twitter doesn’t always understand/realize that if you only have 20 followers only 20 people are seeing your Tweets, maybe. If they are not online when you send the Tweet they may never see it. I will see many times someone on Twitter sharing great content, but have no audience. I immediately realize (1) they don’t understand this concept or (2) don’t know how to get more followers.

Shares, Likes, Comments and Retweets: This is a great way to know and see if (1) people are actually seeing your updates and (2) see if you are sharing the kind of content your followers/friends/connections are interested in reading. If you don’t know what I mean when I say “Shares”, “Likes”, “Comments” or “Retweets”, or ever get them, your social media is in the RED.

3. Are you still logging into Twitter, Facebook, LinkedIn, etc… via a web browser? i.e. Internet Explorer, Safari, Firefox, etc…. to view and post status updates.

Using the web browser to access your Twitter account is good for some things, however there are better tools available to help you manage your social media accounts. Tweetdeck is my favorite! Hootsuite is another popular tool for this purpose. There are many to choose from. You can actually use Tweetdeck to view Tweets of those your are following, and the Facebook and LinkedIn updates of your friends/connections.

You can use a Tweetdeck to post updates to your Twitter, Facebook Profile, Fan Page and LinkedIn accounts. You can select which accounts get which updates and you can even schedule them in advance. It’s important to have activity on your social media accounts throughout the day at peak times, not just when you have the opportunity to be online.

I hardly every log into Twitter through the web browser, Tweetdeck has integrated all most all of the features available on Twitter through the browser to work with the Tweetdeck. You still will log into your Facebook and LinkedIn for important aspects of social media. I actually just teach/coach on using the Tweetdeck to schedule updates to Facebook and LinkedIn. Everything else within these social media networks you will do through the browser for the most part.

4. Have you heard of the tools I mentioned above and you keep thinking to yourself I need to learn about them and be using them more? Or are their names Greek to you? Have you tried to use these tools and they confuse you?

Ask for help!!! Ask friends using these tools to teach you, go to YouTube and search for tutorial videos others have made on how to use them. You may find the best and most cost effective route in the long run, when you consider your time, energy and frustration is to hire a social media professional to teach you.

As part of the social media coaching services I offer training on Tweetdeck. I coach my clients on how to create a presence on social media, how to use each social media tool and understand whatever thing means. We focus on marketing strategy and maintenance, which can be performed mostly through a Tweetdeck, one centralized area.

5. Have you claimed your business listing on Yahoo Local, Google Places, Bing Local, etc …? Are you using Ping.Fm, Google Reader, Social Oomph and Twellow? Do you even know what these sites/tools are?

If you aren’t REGISTERED on them this is a sure sign your social media is in the RED.

Does this blog post trigger more questions for you? I am going to stop here and close with this advice:

Learn the best way!
Increase your followers/friends/connections!
Stop with the obligatory updates!
Share tips, content and resources!
Ask for help!

If you want to get your social media out of the RED and into the BLACK use the acronym above as a guide!

I look forward to your comments, feedback and tips! It’s an important part of learning for all of us! So comment away! Thanks in advance for “Commenting”, “Liking”, “Sharing” and “Retweeting”! LOL!

Categories : Social Media

Tags : #BlackFriday, Black Friday, branding, facebook, linkedin, Lissa Duty, marketing, media marketing, mentions, retweets, Social Marketing, Social Media, social media coaching, social media marketing, social media tools, status updates, Tweetdeck, tweets, twitter

Twellow is the Yellow Pages of Twitter. Read WHY!

By Lissa Duty

Monday, July 19th, 2010

Update on this post: This blog post was written in 2010 about the value of Twellow and how having your Twitter ID registered on Twellow can create a great opportunities for you! Visit Twellow.com and register your Twitter ID.

Wow! What a great weekend! I spent the weekend working for @MariSmith at a business women’s conference in Dallas, Texas. She hired me to work in her booth at the business expo. I spent the last three days greeting professionals, discussing and selling her book, Facebook Marketing: An Hour a Day, and assisting with the logistics during her two presentations and the book signings afterwards.

I know you all are curious how I landed this gig, and I’m going to tell you exactly how, but first you need to read about my experience with @MariSmith this weekend.

Mari Smith is as big in real life as she is online! She had the fans coming at her from all directions. She was very patient and gracious with each one. Many came and asked her social media advice about growing their fan page, strategy, etc…. She happily provided FREE advice to anyone that asked. She was a star to me before, I admire her even more now. She is a great person and I have to say without a doubt, quite humble. As we all know, some well known social media experts have grown incredibly large egos to go along with their large following, which is not an admirable quality.

It was great to have affirmation from a top notch pro like @MariSmith that the social media advice I have been giving to my clients is right on track. Hearing her tell the attendees at her presentations to use the same tools and strategy I recommend was totally exciting!

I knew many of the women attending the event, some of them were @angiestrader, @kymglass, @divatoolbox, @adayva and @minetter. I actually got to introduce most of them to @marismith, which was really cool! (P.S. Guys, you owe me big! LOL!)

Anyway, my whole point with this blog post is to express to you:

Mari Smith is as awesome in real life as she is online.
Not all social media pros are full of themselves.
It’s not always who you know, but who you are that gets you opportunities.

Enough about that – I think you get my point! Now, on to how I landed this opportunity. First, I would like to say I have been connected to @MariSmith online via Facebook and Twitter for awhile, however, until this past week our conversations has been limited.

When @MariSmith decided she was coming to Texas and going to hire a local assistant to help her out, she went to Twellow, after all it’s the Twitter Yellow Pages, and searched assistant Dallas. I was lucky enough to come up #1.

Actually, it wasn’t luck at all that I came up #1. I have worked diligently to grow my brand on Twitter and increase my followers organically. Since I had the right SEO words and the most followers in Dallas with the keyword assistant in my bio, I came up first. When I logged into my Tweetdeck and saw her Direct Message to me I almost fell out of my seat. I was so excited I had to call my mom, Ana (@CyberDivaVA) and Patty (@PattyFarmer) before I even responded. They all know quite well who she is and were excited for me. Anyway, back to the point ….

I want my experience with this great opportunity to teach all of you the importance of:

Registering your Twitter ID on Twellow.com.
Having your bio completed with the right SEO keywords for your target industry and client.
Working diligently to grow your brand on Twitter by providing quality information, content and establishing relationships with others.

I would like to end this blog with a big Thank You to all of you, my Twitter friends! After all, if you hadn’t followed me, and recommended me to your friends, I wouldn’t be where I am today and might not have came up #1 on Twellow.

All of you ROCK and I deeply appreciate each and every one of you! Now go register your Twitter ID on Twellow and get busy spreading the word about who you are and what you represent! Remember, it’s about quality relationships and content, not just quantity!

P.S. @MariSmith Thanks for searching Twellow for your assistant Dallas! You hold the title Queen of #socialmedia in my book! Now, off to read your book, Facebook Marketing: An Hour a Day. I have to work on getting my Facebook fans up for the next big opportunity coming my way!

Categories : Twitter

Tags : assistant, branding, Dallas, facebook, Facebook fans, Facebook Marketing, Mari Smith, marketing, Personal Branding, Social Marketing, Social Media, social media marketing, social media tools, social networking, strategy, Twellow, twitter

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