Moving Facebook Friends to Fans or “Likers” as some might say

— I had to include this line, as I have had too many laughs about it with friends who also specialize social media marketing. When Facebook changed to the “Like” button for Fan Pages, which they now call Business Pages we all made lots of wise cracks.

At the end of last year, I shared One of My Facebook Secrets and I feel the need to share another one today.  Perhaps I should call this a Facebook Strategy verses a secret. I have many secrets still hidden away to share with you in my Facebook Training sessions.

I am inspired by the questions asked by my friends, fans, followers and well, you.  It motivates me to help you solve your problems, answer your questions to help you and others grow their network and brand strategically via social networking sites.

Last week on Twitter, Angela Shelton, after reading my blog post Are you a RULE BREAKER? Know Your Facebook Rights and Wrongs  she had lots of questions for me.  She wanted to know how to convert Facebook Friends over to her Business Page (Fan Page).  She said she had tried to move them over in the past, but they usually ignored her request, didn’t see it or were offended because she wanted to unfriend them of Facebook.

What they didn’t understand is she was not trying to unfriend them, she was wanting to follow Facebook’s Statement of Rights and keep her Facebook Profile for personal connections and her Business Page for professional connections.  I had no quick answer to solve her problem in the 140 characters that Twitter allows. I decided to write a blog post giving suggestions how to entice them to “Like” her Business Page.

Here are the strategies:

• Post a status update on your Business Page that would get “Likes” and comments. Something about your business of course, not personal.  Perhaps a new client you landed or recognition you received for your business. Go to your Facebook Profile and say “Just posted some exciting news on my Business Page (link to business page)”. Make sure and go check it out. Don’t forget to click “Like”.
• Post a status update on your Facebook Profile that says “Friends, I truly love connecting with each and everyone of you.  I have recently been made aware of Facebook’s Statement of Rights regarding Facebook Profiles and Business Pages. I want to keep you updated on my business, but according to Facebook I must do this on a Business Page. Please go click “Like” (link to business page here) and let’s stay connected there also.  We’ll still have some fun on my Facebook Profile, but it will be focused somewhat different.”
• Post a status update on your Facebook Profile saying “I am having so much fun connecting on my Business Page, if you haven’t already checked it out, please do (link to business page here)”

These are just a few strategies to get your friends moved across to your Facebook Business Page.  I hope these ideas inspired a few other statements you can use to entice them.  You can repeat these statements of course from time to time (maximum once per week) at different times to catch all your friends.

As your friends click “Like” on your Business Page, assign them to a list (Read how here) on your Facebook Profile that limits the status updates they see on our Facebook Profile. They will get use to not seeing your Facebook Profile status updates regularly and gradually been communicating with you on the Business Page. Eventually, (wait several months), you can unfriend them on your Facebook Profile if you want and they probably won’t even notice.

Another quick something to know …. at this point Facebook Business Pages cannot communicate with Facebook Profiles, only other Business Pages, so if you unfriend someone from your Facebook Profile, the only time you would be able to communicate with your them from your Business Pages is when they comment/”Like” something posted on your Business Page or as you from your Facebook Profile via messages, etc…. (This will be limited based on how they have their Facebook Privacy Settings established.)

It’s your turn!  What tips did you come up with for moving friends to fans?  How are you going to entice them to “Like” your Business Page?  Look forward to hearing from you!

P.S. Special thanks Angela Shelton for the inspiration of this blog post! You should give her a follow on Twitter and check out her Facebook Business Page. Her background is quite interesting.