
Why a Content Plan Should Shift as Priorities Change
A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.



In 2009, Lissa found her footing in social media. Starting out as a girl who just liked to tweet, Lissa became a social media coach, speaker & trainer. Today she speaks on all things digital – including SEO.

In 2012, Lissa organized the first-ever all-day social media conference on Social Media Day. This conference turned into a content site, and that turned into a digital marketing agency in 2020.

While Lissa would never consider herself a writer, she has written two books on social media, countless articles and guides. Some attributed to her name and some not.

A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.

We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a

Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how