Archive for Facebook training

Another Facebook Secret … Moving Facebook Friends to Fans or “Likers” as some might say

By Lissa Duty

Thursday, February 24th, 2011

Moving Facebook Friends to Fans or “Likers” as some might say

— I had to include this line, as I have had too many laughs about it with friends who also specialize social media marketing. When Facebook changed to the “Like” button for Fan Pages, which they now call Business Pages we all made lots of wise cracks.

At the end of last year, I shared One of My Facebook Secrets and I feel the need to share another one today. Perhaps I should call this a Facebook Strategy verses a secret. I have many secrets still hidden away to share with you in my Facebook Training sessions.

I am inspired by the questions asked by my friends, fans, followers and well, you. It motivates me to help you solve your problems, answer your questions to help you and others grow their network and brand strategically via social networking sites.

Last week on Twitter, Angela Shelton, after reading my blog post Are you a RULE BREAKER? Know Your Facebook Rights and Wrongs she had lots of questions for me. She wanted to know how to convert Facebook Friends over to her Business Page (Fan Page). She said she had tried to move them over in the past, but they usually ignored her request, didn’t see it or were offended because she wanted to unfriend them of Facebook.

What they didn’t understand is she was not trying to unfriend them, she was wanting to follow Facebook’s Statement of Rights and keep her Facebook Profile for personal connections and her Business Page for professional connections. I had no quick answer to solve her problem in the 140 characters that Twitter allows. I decided to write a blog post giving suggestions how to entice them to “Like” her Business Page.

Here are the strategies:

Post a status update on your Business Page that would get “Likes” and comments. Something about your business of course, not personal. Perhaps a new client you landed or recognition you received for your business. Go to your Facebook Profile and say “Just posted some exciting news on my Business Page (link to business page)”. Make sure and go check it out. Don’t forget to click “Like”.
Post a status update on your Facebook Profile that says “Friends, I truly love connecting with each and everyone of you. I have recently been made aware of Facebook’s Statement of Rights regarding Facebook Profiles and Business Pages. I want to keep you updated on my business, but according to Facebook I must do this on a Business Page. Please go click “Like” (link to business page here) and let’s stay connected there also. We’ll still have some fun on my Facebook Profile, but it will be focused somewhat different.”
Post a status update on your Facebook Profile saying “I am having so much fun connecting on my Business Page, if you haven’t already checked it out, please do (link to business page here)”

These are just a few strategies to get your friends moved across to your Facebook Business Page. I hope these ideas inspired a few other statements you can use to entice them. You can repeat these statements of course from time to time (maximum once per week) at different times to catch all your friends.

As your friends click “Like” on your Business Page, assign them to a list (Read how here) on your Facebook Profile that limits the status updates they see on our Facebook Profile. They will get use to not seeing your Facebook Profile status updates regularly and gradually been communicating with you on the Business Page. Eventually, (wait several months), you can unfriend them on your Facebook Profile if you want and they probably won’t even notice.

Another quick something to know …. at this point Facebook Business Pages cannot communicate with Facebook Profiles, only other Business Pages, so if you unfriend someone from your Facebook Profile, the only time you would be able to communicate with your them from your Business Pages is when they comment/”Like” something posted on your Business Page or as you from your Facebook Profile via messages, etc…. (This will be limited based on how they have their Facebook Privacy Settings established.)

It’s your turn! What tips did you come up with for moving friends to fans? How are you going to entice them to “Like” your Business Page? Look forward to hearing from you!

P.S. Special thanks Angela Shelton for the inspiration of this blog post! You should give her a follow on Twitter and check out her Facebook Business Page. Her background is quite interesting.

Categories : Facebook

Tags : branding, business page, facebook, facebook lists, Facebook Statement of Rights, Facebook training, fan page, fans, friends, like, likes, networking sites, Social Media, social media marketing, social networing sites, Statement of Rights, status updates

Are you a RULE BREAKER? Know Your Facebook Rights and Wrongs

By Lissa Duty

Tuesday, February 15th, 2011

I must start with a big WOW! And GREAT job to Facebook.

They have been the topic of blog posts, comments and status updates far and wide since they rolled out the new changes last week.

Instead of writing about those changes, I want to make sure you Know your Facebook Rights and Wrongs. Ask yourself these questions about your Facebook account:

Do you have one login to Facebook or two?
Do you have a separate login you use to maintain your professional profile/fan page?
Did you actually read Facebook’s Statement of Rights when you created your account?

Perhaps these questions puzzle you. What I am going to say now is for the RULE BREAKERS and those they don’t realize they are being RULE BREAKERS. You are not allowed to have two Facebook personal profile accounts according to Facebook Statement of Rights.

If you have two registered accounts and Facebook finds out they will shut both accounts down and your fan page if you are the only administrator. I know I am saying this harshly, but I have found I have to be direct to get my point across. I encourage you to read it yourself here Facebook’s Statement of Rights – Check out section #4.

Still not motivated to close that account second account? Read more – They Can do What to My Facebook Personal Profile?, blog post from fellow social media professional and friend, Sandy Norton. Some good info here about Facebook pages also.

I know exactly what you are thinking right now:

“I want to keep my personal friends separate from business. I don’t want my professional connections to see updates from my grandchildren”

No, I am not psychic. I have just heard it over and over again, hundreds of times. You can have the best of both worlds.

Assign your friends to Facebook lists and customize your privacy settings based on those lists. You can also use a Facebook Fan Page. I recommend you do both.

Here is what you need to do:

Create some lists – The Why & The How to using Facebook Lists to customize your Facebook experience! will tell you how.
Customize your Privacy Settings – One of My Facebook Secrets will get you started. It is important that you understand each portion of your privacy settings. Ask a friend or hire a professional to train you on what every things means if you have difficulty with this. I teach two hour Facebook training sessions for this exact reason.

While I am going over Facebook’s Statement of Rights notice item #4 under section #4 in Facebook Statement of Rights since you will be using your personal profile for professional connections. It says:

You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser).

This is another big Facebook NO-NO! You should not post status updates on your Facebook profile that are sales pitches. It is against their Statement of Rights and they will shut your account down and again, you could lose your Fan Page.

Now that I have said that, I must say this:

Share information on your Facebook personal profile that is news about your business (not a special you are offering). Perhaps a blog post you have just published, you are excited and would like your friends feedback or business accomplishment/recognition you received.

Share it as an emotion vs. selling. There is no guarantee Facebook will not consider it a violation of the Statement of Rights, but it is an approach I use and it works well for me (Thanks Sandy for your reminder about adding this – I had it on my TO DO list to expand more on this idea.)

Of course you can share blog posts of others to attract your ideal client and interest your professional connections. Check out my Facebook profile for ideas on the kinds of posts I share and how I post about my work without selling.

Here are a few blog posts to educate you more about last week’s Facebook Changes:

Blog post by ShellyKramer applies to your Facebook Profile and your Fan Page How NOT to be Invisible on the New Facebook Newsfeed

Blog post by Natalie Macneil on the changes for Facebook Business Pages – New Facebook Pages: Tips to Make Your Page Rock

I encourage you to share these blog posts on your Facebook profile. I take personal responsibility for educating my friends and keeping them in the KNOW on Facebook. I hope you do the same!

It’s your turn! Post any comments, questions, or blog posts you think we need to read to learn and understand more about Facebook!

Categories : Facebook

Tags : blog, business, facebook, Facebook Fan pages, facebook lists, Facebook Privacy Settings, Facebook training, Natalie MacNeil, privacy settings, professional connections, Sandy Norton, Shelly Kramer

One of My Facebook Secrets

By Lissa Duty

Monday, December 20th, 2010

Do you want to know one of my Facebook secrets that I only share in my Facebook training class? First you are going to have to read some background and inspiration for this blog post before I give you my secret. I know . . .I know …. I am so pushy! LOL!

I teach Facebook using the phone/Skype and remote connection software to teach my clients how to use and customize their Facebook accounts hands on. I also teach Facebook in a classroom environment. Facebook users from all skill levels take my class and they always learn something new; even long-time users. I have to admit I love, LOVE, love it every time and it does good for my ego!

Last week I was talking with my friend on the phone, Jane Doe (she will remain anonymous in this blog post)! She is quite social media savvy, on Facebook and Twitter both. We were discussing Facebook lists, fan pages, etc … I asked her this simple question:

“Have you customized your privacy settings on Facebook?”

Of course, her response was yes.

I followed up with “Have you gone into Applications & Websites and customized the settings to limit what information your Facebook friends can share about you?”

She responded yes, but I could tell she wasn’t quite sure of the question I was asking.

I walked her through checking her settings and we found that she hadn’t tweaked this area. According to her current settings, her Facebook friends were allowed to share everything about her with third party applications (i.e. games, websites, etc …)

She hadn’t even seen this area before, just as many times in many other conversations I have had, others haven’t either. Of course, we fixed her settings and she is nice and protected now!

Have I tortured you long enough to share the secret yet? Here are the instructions and screen shots to show you how to check your settings for this area and fix them.

Log into your Facebook account
Click on Account on the right hand side
Click Privacy Settings

Click Edit Your Settings under where it says Applications and Websites. It’s on the bottom left hand side.

Click Edit Settings

I recommend deselecting all boxes, except your Website, Education and Work.

I figure if third party apps want to know my website and share it somewhere, more the power! I also welcome them to share the name of my business, since I am self employed.

Of course, click Save Changes! This is important!

I recommend you look through each of the areas on this page and customize your settings. It is important you understand what you are sharing with Facebook, but also with all social networking platforms I pay close attention and detail in all my training sessions what each item means and how to determine what you want to share.

Now that I have shared one of my Facebook training secrets with you, share with me! Ask yourself these questions:

Do I really understand Facebook? Do I know the difference between a Status Update, Wall-to-Wall update and a private message? Do I feel vulnerable when I am online?
Do I know how to customize my status updates by targeting lists? When I share something personal about my family am I sharing it with everyone? What kind of risks am I exposing myself to? Also, what about your friends & family? What are you allowing others to know about your Facebook friends?
Do I have my photo album settings set so that I only share what I want and with whom I want?

If you answered NO to any of these questions, check out the details for my Facebook Coaching session.

Get the social media help you need TODAY …. Before you REGRET it in the FUTURE! You might not even realize you need it until we talk! Feel free to email me any questions.

Friends, I would ask one last thing: Please share will me if you feel comfortable, did you have this setting already adjusted properly? If so, did you find it on your own or did someone tell you to look for it? Do you have a Facebook secret you want to share? Comment away …..

Categories : Facebook

Tags : facebook, Facebook secrets, Facebook training, linkedin, Lissa Duty, lissaduty, Social Media, social media training, twitter

Archive for Facebook training

Are you a RULE BREAKER? Know Your Facebook Rights and Wrongs

I must start with a big WOW! And GREAT job to Facebook.

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