Archive for twitter – Page 2

Twitter in Business for Success Tip #2

So you want to know the secret to my Twitter success that you can apply it to your Twitter business marketing strategy? You are not alone in the quest to learn what to tweet for success in marketing your business. This blog post is about Tip #2 in My Twenty Tips for Twitter Success.

Why are you reading this post – did one of your friends shared it via Facebook, LinkedIn or Twitter? Are you subscribed to my blog via email or RSS (f you aren’t certainly click & do so now! LOL!)  Perhaps the title of this post caught your attention, you are curious about My Twenty Twitter Success Tips!

As you may already know I love talking Twitter, teaching Twitter and playing on Twitter. My passion is helping small business owners and individuals use social media marketing sites, such as Facebook, LinkedIn, Twitter and now adding Google+ to the mix!

If you missed Tip #1 – “Register your account, SEO Optimize your Twitter Bio, and Upload a Profile Picture” you can read it here.

2nd tip to achieving Twitter success:

Send your 1st Tweet: Welcome your new friends – Don’t SELL in the tweet

What exactly do I mean? Often someone will register a Twitter account and wait to send their first tweet. They will go out and start following others, which is an invitation for them to follow back, but they don’t send any tweets out for the potential follower to judge who they are and what they are about. When you follow someone they look at your Twitter stream and see what you are tweeting to determine if they want to follow back. If you haven’t tweeted they have nothing to look at to help them to make their decision.

If you are tweeting and it is all self-promoting, they will decide not to follow you and perhaps even block you so you can’t even follow them. Here are a few samples of these no-no first tweets:

  • Check out my website http://websiteurl.com! (If they want your website url it’s included with your profile information.)
  • Follow me on Facebook http://facebook.com/IAmVain. (If they want you on Facebook that bad right away – they will go find you & ask for the link connect with you on Facebook.)
  • Let’s connect on LinkedIn http://linkedin.com/in/MoreVanity. (Same as above – they will go find you or ask.)
  • I need a job in the _________ industry. Can you help me? (They might really know someone or have a good lead for you, but if you seem too pushy before they even get to know you it will scare them off.)

Quick add: It is ok to send the above tweets out occasionally after you have grown your following and developed a relationship with your followers.

The first tweets you send need to be worthy of a read.  When I am setting up a new Twitter account or teaching one of my social media coaching clients how to use Twitter I tell them the first tweet needs to be something sincere. Don’t use any links at all. Give them a welcome, what you stand for …something that will help them decide to follow you.  This is the tweet I use or something similar:

Welcome! Thank you for checking out my stream. I’ll be sharing __________ information with you. I am passionate about ____________.

You have sent the first tweet, the tweet that lets them know who you are!  Now, go out and find some content that backs up this tweet and tweet it. Content that you can share that is information related to your business, what you’ll be sharing and what you are passionate about.  Make sure and send out at least three others tweets. I realize you might be new to Twitter and you will not be tweeting as much as an experienced user, that’s ok, but do make sure and check your Twitter daily and tweet.

Realistically, you probably have already sent your first tweet and unfortunately you can’t undo that! Are you proud of what you sent? Maybe not ….

You can make up for it.  Send out a few tweets on different days at different times letting those already following you know why they did – who you are and what you are passionate about.  Luckily, Twitter is a timeline and those self-promoting tweets won’t be as visible after you have tweeted awhile.

Make sure you are tweeting to a theme. If you are using Twitter for business you would tweet stuff related to your industry. (i.e. If you are a web designer tweet articles and content related to design, graphic arts, technology trends, SEO related content).

Do mix it up a little and tweet some content about things you are passionate about also! Remember though when you tweet to avoid topics like politics, religion and profanity. When you are growing your following on Twitter you don’t want to tweet stuff that would make your potential follower decide not to follow or something that would make a follower unfollow!

That’s it for Twitter Business Success Tip #2. What I thought was going to be a very short blog post ended up a very long blog post.  Hope you don’t mind!

It’s your turn – share your first Tweet success stories and horror stories. We all learn from each others’ mistakes after all!

(P.S.: People really don’t want to know what you are eating – keep those tweets to yourself, unless of course you consider yourself a foodie and want to share a great place you just checked out.)

Twitter in Business for Success Tip #1

Want to know the secret to my Twitter success, so you can apply it to your Twitter business marketing strategy?

You are not alone in the quest to learn how to use Twitter in business better and more effectively to succeed in marketing your business. Several weeks ago, Fred Campos of Fun City Social Media and I got together to honor Social Media Day and presented a joint presentation, Facebook vs. Twitter.  The attendees gave us excellent feedback and really seemed to enjoy learning about both Facebook and Twitter, how they work together and separately in marketing your business.

The presentation flowed quite well, I gave a brief overview of the different types of Online Marketing and when you might want to use of them. I then dove right into My Twenty Tips for Twitter Success.  Each tip I shared included an explanation of how businesses could apply it to their social media marketing campaign and how I applied it to achieve my Twitter success.  In August of 2009, I had about 200 Twitter followers. By October of 2009, I had built this up to around 4000 and now I have over 18,000.  It is important that I tell you I grew my following using organic tactics only, being real, having genuine conversation with my followers (I really consider them my friends). The 20 tips I am going to share over the next series of blog posts will help you achieve this same Twitter success if you apply them effectively.

First, I want to share with you a little about Fred’s presentation on Facebook Marketing. Most of the tips I shared in My Twenty Tips to Twitter Success can be applied to your social networking strategy on multiple platforms, so it played well into the kind of content you would share on your Facebook Business Page also.

One of the tips Fred shared that really got my attention was a strategy to grow the “Likes” on your Facebook Business Page. He said “While logged in as your page, go to other Facebook Business Pages that would compliment your services and strategic partners and post messages on their wall. Also, go to pages that your ideal customer would frequent and post wall messages there too.” He advised “be sincere in the messages you post, don’t’ try to sell, or be spam like, give them a compliment so the page will leave your comment on their wall”.  The fans that frequent their page will see your wall post, most likely click on it, and go “Like” your page.  I started using Fred’s strategy to grow some of my pages and my clients’ pages. It works. To read more about this tactic, Fred’s business partner, @FunCityGal, wrote a blog post. Check it out!

I know … I know …. You are reading this post because you want My Twenty Tips for Twitter Success and you want all 20 tips right now.  You want Twitter success now … Patience, my friend, I am writing an eBook with all twenty tips for Twitter business success and how to apply each one.  It will be available for download shortly and you can have all 20 Tips pronto.  In the meantime, it will be a blog post at a time …

1st tip to achieving Twitter success:

Register your account, SEO Optimize your Twitter Bio, and Upload a Profile Picture

What name should you use to register your Twitter username? If you are your business, i.e. coach, speaker, etc. register your Twitter id in your name.  If your business provides a service such as dry cleaners, jewelry store, restaurant, etc. register the Twitter id in the business name.

Still need help deciding? Answer this question – What do you want to brand? You or your business? You can always take a poll and ask your friends how they would look for your particular service online.  You can always register multiple Twitter ids. I would suggest if you are new to Twitter to master its use with one Twitter id, before making it more complicated by managing more however.

How do you SEO Optimize your Twitter Bio? Use keywords to describe you or your business. Think of this as a short bio using the keywords in your industry that others would search for to find you or your service. If you have room include the state you live in if your service is for a particular area only (i.e. serving Texas.).

I don’t like my headshot and am still waiting on the company logo. You would like to use a picture of something else temporarily, perhaps a default Twitter avatar or picture taken of you from a distance.  Don’t make this mistake! If you use a default Twitter avatar people that are considering following you will not take you seriously. They will decide you are a spammer and either decide not to follow you or unfollow you if they already have.  I personally don’t follow/unfollow anyone who doesn’t have a real picture for their Twitter avatar.

Should you use your picture or your company logo? That depends on what your Twitter id is that you registered. If you registered the Twitter username as your name, use your headshot, if you registered under the business name use your company logo.

That’s it for Twitter Business Success Tip #1. Now go out and check to make sure you are following these suggestions closely.

It’s your turn … Don’t forget to comment below about what you have learned about this part of the process. Your thoughts and feedback are just as important as mine!

Trends: What do you do when you see a new trend developing? Ignore, implement or keep a watchful eye.

What do you think when you see someone following / doing what you think is a silly trend?  Do you ignore them, do you read up and research it? What exactly do you do?

I know looking at the pictures to the left of me “planking” on a guard rail you are probably laughing and puzzled. I was inspired to write the post based on a recent photo I look following a trend “planking”. You can read all about the trend online. They even have a Facebook page.  I took some “planking” pictures over the weekend to have a laugh with a friend who spent Saturday taking his 13 year old son “planking”. Some trends are silly and come and go quickly, however some trends are here to stay.

Here are a few social media trends that most people ignored and they are still around and thriving:

  • Facebook was started by some college students. People thought it was a trend for kids.  Facebook now has over 800 million users. Quite a trend! Wouldn’t you have liked to say you were one of the first, I know I would have.

There are businesses that just focus solely on building Facebook applications and games. Any website that doesn’t have Facebook “Like” and the other social media integrations they offer are considered behind the times. If you have a business and don’t have a Facebook Business Page you are behind. If you don’t have a Facebook Profile you are even more behind.

  • Twitter was started in March of 2006. The first Tweet was sent at 9:50 pm PST by Jack Dorsey. At first there were only a few regular users, now they have over 200 million users. I remember the first time someone mentioned Twitter to me I had never heard of it. I needed a training lesson and live demonstration to see what it was all about (a far cry from my Twitter addiction today). This Wikipedia post about Twitter is quite interesting.

Developers are now continually building the new latest greatest Twitter tools to manage your following, grow your following, Tweet, etc.  I personally have used and use many of them.  To name a few of my favorites – SocialOomph.com, Tweetdeck.com and Tweepi.com.

If a trend is something that could affect your business look at it a little closer before just dismissing it.  Follow it!  I am not saying act on it, but watch it a little closer than turning a blind eye.

This is my approach with a new technology trend:

  1. Does it make sense?
  2. What are others saying about it?
  3. Could it be applied to your business?
  4. Would it damage your reputation?
  5. Does it cost you little or nothing to implement the trend for a short time to test it?

I usually will test a new social media trend, so I can support my clients and friends with answers to their questions. I like to know the positives and the negatives. I then will think about the strategies that can be used with the new trend for business owners.

These are just a few thoughts I have on trends.  I know you have some great feedback also. Now, it’s your turn! Please comment and share!  Thank you!

P.S. I realized after taking the “planking” photos last weekend, I was actually doing it wrong. To me, that made it even funnier! If you want to see the rest of the photos I made, check out the album on Facebook. Also, for those that are thinking I am losing my mind, I was “planking” on a guard rail in a park, not on the side of the highway!

Do you Digg it? How to Leverage Social Media and Make it to the Front Page of Digg

Do you “Digg” this or how about I “dugg” that?  Social bookmarking is a great way to get exposure and link backs to your website. Many predict social bookmarking is a dying cause. All trends and tools come and go. Go with your gut, use the tools you like and don’t use what you don’t.

I started using social bookmarking in the last 9 months, when I started blogging more and more. I actually had something to social bookmark, or at least I thought so.

Last week in a Skype conversation with Dean Bairaktaris, known as TheDudeDean online, we talked about Digg, an important social bookmarking site and the value you behind it.  As one of the former “top Diggers” he had lots to share with me. These are my take away thoughts from the conversation with TheDudeDean.

Here is how to make it to the 1st page of Digg:

1. Don’t be the first to submit your content to Digg. The Dude said “This just looks bad and doesn’t encourage other Diggers to want to ‘Digg’ it.”

  • It is always better if a friend or a follower submits your content to Digg.
  • You do not want this to be the same person every time to submit your content.
  • You can get buried if you do make it to the front page using poor tactics/poor content.

2. Be the first to submit a hot news item to Digg.  The first one to submit an article gets all the credit. The ones that “Digg” it afterwards helps you make it to the first page.

  • Make sure it is “Digg” worthy.
  • Don’t just click “Digg” to be doing it.
  • When you “Digg” something read it, know what & why you are clicking “Digg”. Post a comment on why you like it.
  • Search for your submission before you submit.  The Dupe Detector will often screw you.  Try to avoid Duplicate submissions(Dupes) as much as possible.
  • Learn about canonical URLs (readURLnormalization).  Sites like YouTube and WordPress can generate different URLs for the same post.  Especially YouTube. While this does allow you to Dupe posts, this is generally frowned upon.  For novice level users this isn’t a bad thing, but if you’re on the top active list, Digg Support will notice you doing it.  Digg Support always bans you without any warning.
  • Submit from “WhiteList” sites, in other words don’t try to get a brand new site to pop right from the get go, that takes time.  Its a lot easier to get a main stream site to go popular on Digg than it is for a new site.  Use di66.net and socialblade.com [update – link reported as bad] they’re both great tools for finding out whats REALLY going on over at Digg.

3. Follow other Diggers and “Digg” their submissions.

  • This is a great way to get their attention and eventually if you submit the right kind of content, get them to “Digg” your submissions.
  • Their followers will “Digg” your submissions if the “ Diggers” do.

Special thanks to TheDudeDean for the great conversation and education last week about Digg. Follow him on Facebook and Twitter. He is quite an interesting, knowledgeable techie for the rest us #geeks to know.

Being the Online Marketer that I am, the conversation with TheDudeDean gave me all sorts of ideas how to use social media to get my submissions and my clients submissions “dugg”.

How to leverage social media to make it to the first page of Digg:

  1. Ask your social media connections to follow you on Digg and follow them back.
  2. When you submit to Digg let your social networks know you did, use the hashtag #DiggUser on twitter.
  3. Form an alliance with as many “Diggers” as you can that are in your social network.
  4. Ask different connections “Diggers” in your network to submit your blogging content. (Remember, you don’t want to submit your own blog posts to Digg.)
  5. Once another “Digger” submits your post, let your network know about it, so they can go “Digg” it also.

Now that I have given you my Digg marketing ideas, a few sample Status Updates or Tweets to ask your network gently to “Digg” your submissions. You want to be cautious, so they don’t tune you OUT and turn you OFF.

When you submit someone else’s post to Digg:  Just submitted (title & link url) to Digg by (Twitter ID or tag on Facebook). I hope you “Digg” it to!

When someone else has submitted your post to Digg: Just noticed my post (title & link url) was submitted to Digg. So excited & flattered. Do you “Digg” it?

If you know the Twitter ID or are Facebook friends when the person that submitted you to Digg make sure you thank them for doing so. Let them know you appreciate them! (And don’t forget to submit them and “Digg’ their other submissions also.)

Many of you may have heard me say this, and I am going to say it again: Ask for what you want, all they can say is NO. Remember, people want to help you succeed. You just have to give them the idea how they can help you.

It’s your turn! Fire away … what Digg tips and ideas did you come up with while reading this post?

(P.S. Did you Digg this post? Be the first, second, third and so on … wherever you fall in line I will “Digg” it.  One thing you can count on is I will not be the first. I have to follow the most important piece of advice I learned from TheDudeDean.)

Honoring the Women in My Life …. International Women’s Day

Today is International Women’s Day … I thought I would honor some women that made a difference in my life. I am going to name a few that have affected me from my younger years and then move into the current.

Mary Gregory, mom.  My mother taught me at the age of 2 years old that you can have a business, be a successful women and a mom.  She raised 5 children by herself, while building and running a successful marketing business after my father left her and 5 children alone with no child support.  Believe it or not, she could be yelling at us one minute and having a professional phone conversation the next. (It’s always been a family joke – we all learned how to cry in one breath and answer the phone professionally the next. In other words, turn on our emotions and turn them right back off.)

Jimi Bratt, (@jimibratt) sister.  She taught me that if I asked just right I could get whatever I wanted from mom. (She did after all have her own Dillard’s credit card, when we were growing up.) Later this translated into learning to ask for what I want and working until I got it.

Dr. Helen Harkness (@careerdesign), first real job (besides mom and the pizza phone girl). .  She took me under her wing and taught me how to communicate with successful professionals in career turmoil, write resumes and score career assessments among a few things. She challenged me to learn new things in technology (because she sure wasn’t going to do it). My job was everything at the age of 18 from answering the phone, doing the dishes to taking out the trash.  I learned no job is too small or insignificant.  The most important thing I learned from her is to never stop, don’t cut yourself short and be passionate in whatever you do.  I still work with Dr. Harkness virtually. She is a woman of passion and purpose. You all should know her.

Stephanie Cross (@stephaniec2c), 1st social media job. Special thanks to Stephanie for responding so quickly to my email that day in April of 2009.  I emailed her and said “I am a quick learner and love social media. If you ever need some part time help let me know.”  I got an email back the same day that said “yes” and pretty much you’re hired.  We had a conference call about her client’s projects, emailed everything I needed to know about the clients and I set up three social media campaigns and started managing them for her.  She took a chance on me and I appreciate her confidence in my skills. Without her I wouldn’t have started my own business, LissaDuty.com in September of 2009.

Ana Lucia Novak (@AnaLuciaNovak), online connection, social media strategic partner and friend. I connected with Ana online when she was managing a social media campaign of a former client I was contracted work with while at another social media company.  I sent Ana some content to use for the client and got a message back “Please call me.”  We became fast friends and started sharing social media strategy. Ana has a wealth of knowledge, information and resources. She shares it abundantly with all that will listen.  Ana and I have become strategic partners on many adventures and I can’t wait to travel to San Francisco to meet her in person.

Natalie MacNeil (@nataliemacneil), connection to someone with online clout.  One day while surfing the web for blog posts about Twitter, I came across a blog post “30 Women Entrepreneurs to Follow on Twitter” on Forbes.com, written by Natalie.  I immediately followed everyone on the blog post and Natalie.  If I hadn’t found that blog post I wouldn’t have meet Shelly Kramer, Vicki Flaugher(@SmartWoman)  or Coree Silvera (@MarketLikeAChik)  to name a few.  I learned from Natalie, who I consider a close friend, that I can reach out to those, even out of my circle of immediate influence and become their friend online by being myself.  Natalie is a kind, generous person and I am definitely better for knowing her. Do check out her blog, She Takes on The World. I read it daily and recommend you do too.

Patty Farmer (@pattyfarmer), an online connection that I took offline.  When I decided to start my virtual assistant and social media marketing business I started growing my connections on Facebook, LinkedIn and Twitter.  I connected with Patty Farmer on Facebook, then Twitter.  We immediately started chatting back and forth.  I registered to attend a Twitter meetup Group and Patty sent me a message that she was going to be there also. If she hadn’t sent me that message I might not have joined BizLink Networking (Hot Pink Mamas & Red Hot Papas) and wouldn’t have meet the next person in this blog post. Patty has coached me on marketing through numerous conversations via phone and in person how to brand myself offline, which definitely plays into my online marketing also.

Michelle Ketterman (@expertinventory). I don’t even know where to start with this woman. She is a jack of all trades kinda of gal.  She encouraged me, built up my ego and gave me the confidence to continue moving forward with my social media business when business was slow, draining on my marriage and then going through a divorce. Michelle’s has a true passion for helping people succeed in whatever they do.  Thanks Michelle for helping me to remember my value, when I didn’t.

Robin Moss, (@robinatribit) professional and personal friend. I met Robin at the DFW Social Media Marketing Meetup and we immediately started talking about Twitter.  At that time Robin’s online presence was there, but not as established as it could be.  We connected and she actually hired me to do some Twitter training with her. She knew what to do, but just needed someone to stay on her about doing it.  She took my advice and her marketing experience and has grown her online Twitter presence from 400 following her to over 2400. Robin also taught me not to barter my services. She said “someone always gets the short end of the stick”. That is still my motto today.  Thanks, Robin! (Also, a special thanks to Robin for listening to me talk about my failing marriage on and on for hours.)

Victoria Warner (@victoriawarner), attorney.  I connected with Victoria actually during a social media presentation I was giving on the “Not So Secrets ‘Secrets’ to Social Media Marketing”at Dr. Harkness’s office.  Victoria is a great attorney and has helped me through all aspects of my divorce.  I am so thankful when I sent her that Facebook message at 6:00 am on a Monday morning that said “Call me ASAP.  I need a divorce” the phone rang a few minutes later. I still remember the look on my ex’s face when he said “You already have an attorney?”, when I hung up the phone from Victoria.  It was priceless and gives me a great laugh today.

Shelly Kramer (@shellykramer), online friend.  Shelly is another friend with clout.  She doesn’t act that way though.  Her ego is small and her generosity big.  She is honest and sincere in everything online, rather it’s to her benefit or not.  She states her opinion and is never afraid to do so. Shelly, thank you for reminding me to be authentic and genuine online on a daily basis.

Erika Napoletano (@redheadwriting), online friend. This woman has a passion for honesty and tells it exactly like it is every time, no holds barred.  She writes exactly as she thinks it, profanity and all.  You will actually get a B**** slap or two from her on a weekly basis. She writes with passion and reminds all of us that we need to be authentic and if not, she will call you on it via a blog post. Erika’s writing on her blog, Red Head Writing is Rated R usually, but still quite worth the read.

Friends, as you can see these are just a few women and the stories how they have inspired me and continue to on a daily basis.  I could go on and on with names of women and the stories, but I only allow myself so many words for each blog post and I have already went way over.

Please share below a story of a woman and how they inspired you! Don’t forget their social media links and yours!