5 Ways to Use Your Website, Social Media and More to Get Speaking Opportunities
As a small business owner, I am a public speaker and speak professionally to meet new people and prospective clients. You have to let the world know you are a professional speaker, engaging, great at connecting with your audience, available and open to invitations to speak to a variety of groups and audiences.
I have been speaking since 2009 and couldn’t tell you how many times I have spoke about social media to groups, at conferences and more. I have been lucky because most of these opportunities have just come to me out of luck and great friends like you. Over the last 6 months, I have been proactive about watching others and learning from the strategies they use to get speaking opportunities.
Dedicated page on your website highlighting you as a public speaker.
- On this speaker page include a short speaker bio, your digital headshot, presentation titles, testimonials from organizers and attendees. Make sure and include photos of you speaking to large crowds and closer up shots of you engaged with attendees afterwards. Include links to your long bio, speaker sheet, and speaker headshot for download.
- If you have any audio or video of you speaking embed this on the page. Include a photo gallery on your speaker page of additional photos showing you in action, or link to your speaking album on social media.
- Include the best way to contact you and email you with questions.
Ask for testimonials to share on your website and social media channels.
- Follow up with organizers after the event and request a connection and testimonial on LinkedIn. Ask for permission to share on your website and other social media channels.
- When attendees approach you afterward, shout out to you on social media or email you, ask them for a testimonial for your website and social media.
- Offer a link-bank when requesting the testimonial to encourage a quick response to your request.
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