If there’s one thing we value at Rocks Digital, it’s the human touch. With a focus on employing skilled people dedicated to mastering search engine optimization (SEO), we pride ourselves on human-generated content that meets the requirements to get those words in front of as many eyes as possible. So if you’re wondering if using AI to write city pages will help with SEO, you may be surprised to read our answer.
Can AI-Generated Content Help City Pages in Local SEO?
City pages are a key component of ranking well in traditional local search, driving organic traffic to your website. But when city pages fail to reach their full potential, some businesses may turn to AI-generated content to create, enhance or fix them. While generative AI chatbots/answer engines (AE) like ChatGPT, Gemini or CoPilot can be leveraged to help businesses build a content repository, these programs should be used thoughtfully.
AI offers the illusion of ease to produce mountains of content rapidly. But content generated by AEs needs significant human input for effective prompts, editing and verification to make it useful to search engines and end users. Google and Bing can identify unchecked AI content, and if it’s not edited well, a business may suffer, dropping in search. Content must be creative, useful and informative, meeting the experience, expertise, authoritative and trustworthiness (EEAT) guidelines set by Google.
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