The beginning of each new year is the perfect time to evaluate how your website is performing for your business in search results. While you should always be monitoring your website’s performance – particularly if you’re investing in SEO services – it often falls off the to-do list until traffic slows down or the phone doesn’t ring quite as frequently. At Rocks Digital we monitor our clients’ website performance on an ongoing basis, driving steady improvements in search visibility.
What Factors to Analyze in a Website Performance Audit
Before looking at the reasons for completing a website performance audit, let’s examine the basic metrics we’re going to analyze.
- Sessions – The total number of user interactions with your website within a specific time period.
- Organic Sessions – The number of visits that come directly from unpaid, organic search results on search engines.
- Total Users – The overall count of unique visitors who have accessed your website at least once.
- New Users – The number of first-time visitors who have never been to your website before.
- Views – The total number of individual pages that have been viewed by all users.
- Bounce Rate – The percentage of visitors who leave your website after viewing only one page.
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