Of the more than 200 SEO ranking factors, many of the most important involve on-page optimization. And how you optimize your website will dramatically impact your search engine visibility. When paired with keyword research, technical SEO and schema markup, quality content writing can greatly improve on-page SEO. If you’re looking to improve search engine placement for your business, it’s worth examining why on-page factors matter – and how you can optimize them for the best results.
Why On-Page SEO is Essential for a Business Website
On-page SEO helps search engines understand a website’s content, allowing Google, Bing and other search engines to display pages accurately for the most appropriate searches. Optimizing each page will also provide users with high-quality, relevant information and a positive user experience.
Of course, off-site factors like backlinks, directory citations and social signals are also integral to SEO. However, what happens on your website is completely within your control, allowing you to build a solid foundation on fast loading times, straightforward navigation and informative content.
How to Apply On-Page SEO Techniques for Optimal Results
As we discussed in a recent post on why technical SEO is a must, website backend features are critical for SEO. Today we’re focusing on the visible factors of on-page optimization, from the content to the anchor text and more.
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