You’ve probably seen multiple articles and even ads for answer engine optimization (AEO). Just like your business needed to be prepared for mobile and voice search to rank highly in Google and Bing, now your online presence must be enhanced to be found in generative AI search. While there are a few popular answer engines available, the right optimization strategies will help across platforms, especially when combined with solid SEO basics. Let’s get into the specifics of why businesses need to focus on AEO.
The Importance of Answer Engine Optimization
With answer engines like ChatGPT, Perplexity, Gemini, Copilot and Grok growing in popularity, it’s important to optimize your website to increase your chances of showing up in answer engine results. There are two main ways to accomplish this, through answer engine optimization (AEO) and generative engine optimization (GEO). These practices do sound similar, and while both are part of a modern SEO strategy, they show up differently when consumers use AI-powered search.
Answer engines are an expansion of traditional search and voice search, where the process is more conversational and each question builds upon the last. AEO helps your website content become a direct answer to the queries entered. It keeps the conversation going by providing responses gleaned from content on your websites and social media.
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