The journey from content discovery to conversion is often complex and challenging. Fortunately, with comprehensive website conversion tracking, we can now get a clearer picture of why a piece of content performs well – or why it has failed to meet its objectives. While analyzing content performance is possible, in actual practice many businesses just don’t have a strategy in place. Let’s explore why evaluating results matters.
The Benefits of Evaluating Your Website’s Content Performance
Data-driven analysis can transform a content strategy. By following a simple process you can ensure that each piece of content you publish leverages insights from your performance data.
Maximize the Use of Resources
Following a content strategy requires time and resources. Therefore, you’ll want to be certain you are focusing on high-performing activities – and reducing low-value efforts. By analyzing content performance, you can see exactly what works.
Find Ways to Improve Content
Engagement metrics such as time on page, bounce rate and click-through will indicate whether audiences are responding to content. When an article receives a lot of traffic without engaging readers, you can identify and resolve the weaknesses.
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