In the world of SEO, content is king. Quality content writing makes the difference in successful optimization campaigns that result in higher search engine rankings. Helpful, local-focused content is the key to helping businesses stand out from the competition. Blogs and service pages are the most common content created for this purpose, but which format is best? Let’s look at when and why to select one versus the other.
What Are the Main Differences Between Blogs & Service Pages
Blogs and service pages are both tools in your local SEO toolbox to attract, inform and engage potential customers, capturing the attention of algorithms and robots too. Both explain who you are, where you do business, and how your business solves immediate issues or improves lives. Each is an example of meaningful, valuable website content, but they differ in intent and immediate aim.
A blog post is typically long-form content that helps consumers learn about a topic in your area of expertise, make educated comparisons, or figure something out. These establish your credibility, increase your visibility and build trust over time—these are a longer sell.
Service pages are for consumers who intend to make a more immediate decision to hire your organization to provide services, or to buy from you. It is usually shorter and more direct, including a clear call to action that may be repeated on the page, such as “fill out the form,” “download this resource,” “book a call” or “get access to….”
Each one plays well in specific instances—let’s see how.
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