Consumers turn to search engines every day for help finding products and services. Using search engine optimization services it’s possible to reach these people for the most relevant searches. However, the strategy to capture a customer searching for a local business differs significantly from working to be found in a more general search. Understanding the distinction between local SEO and traditional SEO is key to reaching the right audience at the right time.
How Local SEO Differs From Traditional SEO
While local and traditional SEO share similarities, they both require a unique approach in strategy and execution. Everything will vary based on your optimization goals – from the techniques used to secure rankings to where the listings appear on the search results page.
Target Audience
In recent years Google has focused on delivering more local results where it makes sense for the search query, and it’s not only when a searcher adds a location modifier. Google also uses a person’s geographic location and adapts the results to suggest hyperlocal businesses where it suits the query. In practice, this means your digital agency may need to change the SEO approach depending on whether Google determines your target keywords to have local search intent.
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