Running a business is time-consuming enough without having to navigate the complexities of Google’s algorithm. It’s no surprise then that many companies choose to hire a digital agency to handle their local search engine optimization services. By investing in affordable local SEO, businesses can get the benefits of increased search visibility without compromising their core focus. But what specific services should you expect from a local marketing agency?
Essential Local SEO Services for Businesses
If you’ve spent time researching local SEO, you’ll know that many components are involved in a successful campaign. While specific techniques change over time, services typically fall into the following categories.
1. Local Search Visibility
Local presence management is the foundation that will deliver consistently high rankings across a broad range of keywords. Typically, the first stage in this process is to develop a Google Business Profile (GBP), leveraging every aspect from description and categories to images and product descriptions. You’ll then need to build citations using a listing management service that monitors and automates much of the process. Finally, your website should be SEO-friendly, integrating location-based keywords and quality content.
2. User Experience and Accessibility
While the two elements can sometimes appear in conflict, it’s possible to integrate local SEO into a website without damaging the user experience. Avoid keyword stuffing, create user-friendly navigation and optimize for all devices – these actions will satisfy both your visitors and Google. In addition, quality local SEO services should include a logical content hierarchy that covers all the relevant topics and includes internal linking.
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