Traditional search engine optimization services have been key to digital marketing success for over two decades. More recently, alternative approaches – ranging from AI Overviews to local search optimization – have received more attention in the SEO world. While businesses can benefit most from combining multiple strategies, this doesn’t mean abandoning tried-and-true methods. However, as user behavior and search engines will continue to evolve, what exactly defines traditional SEO today?
How Traditional SEO Works
When we discuss traditional SEO, we’re usually talking about the practice of optimizing a website to rank higher in organic search results. Unlike local search that targets specific locations, or e-commerce search aimed at shopping results, traditional SEO focuses on broad, general keywords.
Over many years, traditional SEO has proven to offer one of the best returns on investment for businesses of all types. Achieving organic search placement for target keywords attracts traffic at all stages of the buying journey, from those seeking information who can be funneled into an eventual purchase, to those that are primed for a specific product or service purchase. Businesses can also increase their brand reputation and credibility to secure a competitive edge.
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