When every local business is competing for search visibility, companies need all the advantages they can get. Local SEO services are the edge these businesses require to connect with the community, build brand awareness and increase sales. Today we’ll look at why local SEO is important, and how to get it right for long-term search visibility.
The Essentials of Local SEO
Local SEO helps businesses show up in search results when people in their area are looking for what they offer. For instance, if a user searches for “allergist in Atlanta” and your business provides the relevant services, local SEO services can help you rank in the local pack and organic search.
Local SEO differs from traditional SEO in various ways, and a key difference is the focus on personalized, location-based results. When Google and other search engines believe a person requires services from a particular location, they prioritize businesses close to the search location.
Key Influences on Local SEO
While location is indeed a crucial aspect of local SEO, it is not the only factor Google considers. Relevance considers how well the business description, keywords and categories match the search intent of the user. Prominence and authority look at reviews, citations and other factors to determine the credibility of the company. For organic rankings, website usability and content quality are integral to traditional SEO practices.
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