Search engine marketing has changed—yes, again. When OpenAI launched ChatGPT in late 2022 the answer engine optimization era began, and if you were following SEO best practices, your business was already suited up for the game. Yet even with the best SEO strategies, generative AI brought with it new ways for consumers to engage with information, and more concerns to be addressed by specific enhancement efforts. The great news is that optimizing is something Rocks Digital does very well, and today we’re sharing the best answer engine optimization strategies to help your business stand out in the AI Age.
What Should Answer Engine Optimization Services Offer?
You may have heard that New York Magazine recently declared that SEO is dead, and its practitioners are no longer the gatekeepers for how consumers interact with the web. Wait a moment, that’s not entirely true. SEO is certainly not dead, it is rapidly evolving. The parameters for optimization have expanded to include AEO and generative engine optimization (GEO). Both of these affect when, where and how businesses show up with AI-supported search.
So as you’re implementing AEO, or searching for the best answer engine optimization service to assist your business, what should you look for? As always, you want to select a business partner that’s committed to a well-rounded digital marketing strategy. Let’s dive into what that looks like in detail.
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