If you’re a business owner or decision maker, we’re pretty sure that you know it’s imperative to the success of your business to be found online when people search. However, new advancements in digital marketing like AI and answer engine optimization (AEO) present new ways for potential customers, clients and patients to encounter and engage with your business. Let’s look at some of the ways generative AI and AEO benefit you.
How Do Businesses Benefit From Answer Engine Optimization?
You may have heard a great deal about AI and how it’s affecting every aspect of business. There is a push in many industries to rush adoption to make sure organizations are not left behind. Information abounds about why businesses need answer engine optimization, but when it comes to your business specifically, it’s valuable to know just what it offers for your organization.
Increased Visibility Within Search Engines
Search engines like Google and Bing now include AI-powered search through Gemini and Copilot, respectively. As we’ve mentioned before, AEO is changing the ways people search. High visibility in AI Overviews, featured snippets and the Map Pack is of utmost importance right now, as searchers are more likely to click on those results than others.
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