It’s no secret that SEO-optimized quality content is essential for ranking in Google. If you’ve been around the world of SEO for a while now, then you already know that poorly optimized, thin, or duplicate content is one of the quickest ways to damage trust and authority with Google. In contrast, valuable, insightful content can deliver traffic for years. Lately however, we’ve noticed quite a change in the way many businesses (and even agencies) approach content creation, reigniting the old quality vs. quantity debate.
Is Your Business Publishing High-Quality Content?
As you can probably guess, the rise of AI writing tools is the impetus for this change in content publishing strategy. ChatGPT and other services have made it possible to create limitless amounts of content in any niche, and on any topic. As a consequence, the temptation to start churning out blog posts, service pages and social media posts might be hard to resist.
It’s also not very difficult to see why generating vast amounts of content is indeed attractive on some level. For instance, more articles on your blog let you target more long-tail keywords and build topic clusters to promote your pillar content.
But while SEO trends are always changing, the fundamental principles absolutely remain the same. Using meaningful content that also balances SEO optimization techniques is the only way to maintain long-term search visibility. In short, Google is not likely to start rewarding disposable content any time soon.
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