As a business owner, you already know that getting found online is no easy task. Nowadays, most people turn to Google to find local businesses, so it’s essential to manage and optimize your Google Business Profile. However, this is just one component of the many off-page SEO techniques you need to consider. Thankfully, you can save a lot of time and effort by focusing on the off-page SEO methods that offer the most value for the visibility of your business.
Why Off-Page SEO Matters for Businesses
Reputation and credibility are crucial for gaining prominence in search engines, and we’ve talked about EEAT (Experience, Expertise, Authoritativeness and Trustworthiness) before. Essentially, EEAT is Google’s method for evaluating the quality of content on a website and determining its ranking potential. Factors like backlinks, social engagement, brand mentions and positive reviews all contribute to building a website’s EEAT.
Simply put, if you hope to capitalize on your website’s on-page SEO techniques, you need an off-page SEO plan. Plus, if you want to maintain long-term search visibility, any off-page SEO strategies should be natural. Google does not like link building schemes, and you won’t be able to fake factors like authoritativeness and trustworthiness for long.
Best Off-Page SEO Techniques and the Value They Provide
Keep in mind that Google wants to provide its users with the best possible search results. To demonstrate that your pages deserve top search placements, you need backlinks and mentions from trustworthy, relevant and authoritative sources.
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