If you haven’t yet claimed and optimized your Google Business Profile (GBP), you could be missing out on a significant amount of free, high-converting traffic. Google continues to dominate the U.S. search engine market, holding roughly 85% of the share. For both local and national companies, a well-optimized business listing puts you directly in front of the searchers who matter most. Let’s consider the main reasons your business can benefit from an optimized GBP.
5 Key Advantages of Creating a Google Business Profile
Claiming a Google Business Profile is very important and completely free. However, to see real results from your listing, you’ll need to focus on managing and optimizing it consistently. With ongoing attention from a digital marketing agency like Rocks Digital, you can turn your GBP into a valuable asset for your business.
Increased Local Search Visibility
While most businesses will have a GBP listing, most will not take the steps needed to benefit fully. With the help of a Google Business Profile service, you can achieve placement in Google’s Local Pack for industry and location-relevant keywords. To place your business in front of searchers with high intent, Google considers GBP signals from an optimized profile such as proximity, relevance and prominence.
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