A strategic, organized online presence is mandatory for today’s businesses to succeed. Knowing this, leaders seek out search engine optimization (SEO) agencies in the hopes of improving visibility online and to gain qualified leads. But all too often, businesses receive pie-in-the-sky promises from agencies that fail to pay off. In today’s post we’re reviewing the top red flags to watch for when you’re looking to hire an SEO agency—and how Rocks Digital stands apart with expertise, transparency and proven results.
6 Red Flags to Watch for Before Working With an SEO Agency
With the proliferation of internet businesses, many people can state that they are expert SEOs without putting in the necessary work. Below are some red flags to be aware of if you encounter this type of “expert.” They’ll also help you think about top questions to ask before hiring a new SEO agency.
1. Guaranteed #1 Rankings
If an agency guarantees top rankings in search engine results, Google Maps, or immediate surfacing in AI Overviews or ChatGPT, just run. Multiple factors affect rankings and while some are known, no agency knows them all. This makes a guarantee of this type impossible.
At Rocks Digital we focus on strategic, long-term growth and data-driven results, not on empty promises. We look beyond rank to measure success, using Google Search Console and Google Analytics to monitor metrics including impressions, position, clicks, traffic quality, engagement and conversions.
2. No Transparency in Reporting
Agencies that don’t provide reporting, or that use high-level jargon without explaining what it means may be hiding poor performance or using improper (black-hat) optimization techniques. Reporting should be easy to understand, and measure agreed-upon KPIs.
Visit Rocks Digital to [read more].
