With AI disrupting everything from coding to marketing, it’s no surprise that some business owners are rethinking hiring an agency for content writing services. AI promises businesses quick results—on-demand website content with a simple prompt and the push of a button. But is AI-generated content really the answer, or will it prevent you from reaching those all-important top search positions?
Is AI Content Harmful for SEO?
AI tools are everywhere these days, powering everything from virtual assistants and chatbots to medical diagnostics and self-driving vehicles. For businesses, AI-powered products can theoretically create an entire marketing funnel, including blog posts, email newsletters, social media posts and images. However, the speed and convenience come at a cost for businesses trying to appear in search results.
As we discussed in our post on selecting a content writing service, professional content writing needs to mirror a brand’s voice and also be carefully optimized for search. However, AI articles created without precise prompts and considerable human editing will fail on both counts, more than likely resulting in a poor user experience and content that fails to meet Google’s EEAT (expertise, experience, authoritativeness and trust) metrics.
Why AI Content Can Damage Your Website’s Search Rankings
If you’re partnering with an SEO agency, understanding how they use AI content for your website is vital for long-term SEO success. Google can recognize patterns common in writing from tools like ChatGPT, even when they’re not immediately obvious to readers.
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