If you’re involved in SEO, content writing and planning, you might have noticed changes to search results over the last several months. AI Overviews (AIO) is the latest evolution in organic search, displaying generative summaries above certain search queries. While the AIO rollout has been limited so far, it’s being expanded to more search queries as time goes on.
How Do AI Overviews Work?
An AIO is a high-level summary of a topic featured at the top of the search results. The information offers a comprehensive overview (generated by Google’s AI models) that’s related to the searcher’s query. These models take information from various sources and link to the source within the summary.
A loss of search visibility is a concern for many business owners. With more space reserved at the top of the page for an AI overview, users need to scroll further to reach the organic search results. However, as we’ll discuss, for websites writing meaningful content and applying proven SEO techniques, this new trend can be a positive change.
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