Optimizing website content for AI search is the hot topic right now, but how does one achieve it? The short answer is to focus on building your website content strategy on a firm foundation of SEO basics, including a content strategy centered around answer engine optimization (AEO).
Hiring a digital marketing agency like Rocks Digital with a team that focuses on building your brand through content, SEO and establishing consumer trust is a must.
Many industries are experiencing a major shift to artificial intelligence (AI). It should be no surprise that it’s taking over search engines as well. Search engines have generative AI answer engines (AE) built into their search functionality. How does a business ensure their website shows up in answer engine results?
Authoritative, Trustworthy Content Is at the Center of AI Search Results
Since 2016, when Google presented the search quality rater guidelines under the Expertise, Authority, Trustworthiness (EAT) framework, it became an important baseline for on-page SEO content elements. Then there was a significant update in 2022, when Expertise (EEAT) was added, giving more depth to weigh and value the information that brands and businesses provide.
You must work to catch the attention of potential clients, search engines and answer engines. Despite the hype, there’s not an additional big secret to businesses showing up in AIO search results or other AE results. We’ve learned that having a laser focus on the searcher’s intent while creating your content is the key to breaking through the noise and getting the results we all want. Here’s a few ways to do just that following Google’s guidelines.
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