When was the last time you conducted an audit of your website’s content? If it’s been a while, it might be time to upgrade your SEO strategy and find gaps in your content strategy. Frankly, it’s easy to forget just how quickly consumer interests and search trends evolve. When this happens it can leave your content incomplete, outdated, inaccurate – or missing entirely. Of course, you can’t change these trends, but you can learn to spot content gaps and stay ahead of the competition.
What Is a Content Gap Analysis?
Content gap analysis is a strategy used to identify topics a business’ website should cover (or cover better) to deliver value to their audience. By studying the content on a business’ website in relation to that business’ products and services and their competitors’ website, the business can identify keyword and content opportunities for the site.
Examples of Content Gaps
Analysis will uncover areas where your content falls short of audience needs or lags behind competitors.
Relevance
Content gaps often emerge when older articles become less relevant due to outdated concepts, industry developments, missing (and vital) new information, or evolving search intent.
Keywords
Your website is likely missing out on consistent, targeted traffic from many long-tail keywords you are not optimizing for.
Visit Rocks Digital to [read more].
