AI Overview visibility is everything right now, and showing up there seems to be the topic on every SEO’s lips. But for you as a business owner, hiring a digital marketing agency with content writing services that convert searchers into customers needs to be your priority.
In the time before large language models (LLMs) took over, traditional search engine optimization (SEO) techniques were the only thing that a content writing service needed to prioritize. However, that has certainly changed!
Why Content Writing Services Need to Write With Intention for AI
Content writing is both art and science, a combined knowledge of the inner workings of people and machines. Your website’s content has to be creative enough to capture a person’s attention, while being technical enough to fulfill search and AI answer engine requirements.
SEO has always required you to think about search intent. But it’s more important now to visualize and centralize the questions people ask when they search within your writing. This gives you the chance to show up well in organic search, increasing the likelihood of your website being shown in AI Overviews (AIO).
In the world of answer engine optimization (AEO), the digital marketing agency you hire needs to ensure that the content they write for your website provides value for the reader, is written in a way that attracts search engine engines, and has all the technical SEO components covered as well. Search engine optimization is foundational, and answer engine optimization is quickly becoming fundamental.
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