You may have heard that search engine optimization (SEO) experienced another major shift thanks to generative AI platforms like ChatGPT. But even in the AI Age, content writing services, a major component of SEO, remain important to businesses of all sizes. Quality, helpful content is critical to your business being found in AI overviews, search, answer engines and local maps. The great news is that even with the rapid advancements in AI and ever-changing online consumer behavior, content (and consistent data) remain major drivers for your business in acquiring new clients, customers and patients.
Strategic Content Writing Is a Pillar of Successful SEO
Content is a key pillar of search engine optimization (SEO) and its evolving counterpart, generative engine optimization. Content writing services provide businesses with words that have a purpose. With the explosion of generative AI agents like ChatGPT, Gemini, CoPilot, Perplexity, Claude and Grok, some businesses are tempted to take shortcuts in their content, graphics and video creation.
However, those AI-generated words and images are not optimized and structured to surface your business in search engine results. Additionally, with AI embedded into the major search engines, snippets dominate the top of search results. These summaries include information compiled from businesses with relevant answers to the questions that your customers are asking.
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