Is your business struggling to gain the search visibility it deserves? To identify what’s going on, it’s a good idea to start with an analysis of your approach to SEO content writing for your website. Unfortunately, simple mistakes made in this process often lead to poor SEO performance, leaving your content languishing far from the top spots. With that in mind, today we’re going to look at some of these common mistakes – and in our handy infographic below, we outline the SEO content strategy we recommend.
What Are the Common SEO Content Mistakes?
Content marketing and search engine optimization go hand-in-hand, so it’s important to understand how they interact and what can go wrong. In many cases, a few errors can stand in the way of top search placements.
Keyword Stuffing
Stuffing content with keywords in an understandable but misguided attempt to rank higher – and keyword stuffing has been a mistake for many years. Unnatural keyword usage harms the user experience and of course, risks Google penalties.
Not Paying Attention to Your Competitors
One of the benefits of search marketing is that Google already tells you what people like within their search listings. Ignoring what your competitors are doing (and what the search engines are currently rewarding) only makes the task harder.
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