More than anything, local SEO today depends on a carefully managed and highly optimized Google Business Profile (GBP). If you’ve ever searched for a location-relevant service in Google, the local pack is one of the first things you see. Without a doubt, businesses that don’t appear in one of these prime spots are missing out on a significant number of targeted consumers. Today we’re taking a look at some critical GBP mistakes you need to avoid to secure a top placement.
Further down we’ve included a detailed infographic outlining the essential benefits and optimization tips for a GBP. Please consider sharing this valuable information on social media and your blog via the embed code we included.
What Are the Google Business Profile Mistakes You Must Avoid?
Most businesses just don’t have the time to properly manage a GBP. When you hire a Google Business Profile optimization service, they will make sure that the following mistakes don’t impact your SEO results.
Inaccurate Business Information
Incorrect information can severely impact the user experience and by extension, your rankings in Google. By listing an inaccurate address, old phone number or the wrong opening times, consumers will face a frustrating experience that erodes trust in your business. With ongoing GBP management these issues are easily avoidable.
Allowing Public Edits
Many business owners don’t realize it, but it’s actually possible for a third party to edit profile information. Unfortunately, Google’s system for monitoring edits is not perfect, so you’ll need to stay vigilant and make sure you don’t let false information slip through.
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