When we discuss local SEO and suggest tips and must-do’s like utilizing content (part of on-page SEO) to focus on a specific service area, we consistently hear this question from certain businesses—does local SEO apply to (or can it be done for) a service-based business? So to help these businesses that are a vital part of many communities, today we’re discussing how to make them shine online.
Does Local SEO Work for Service-Area Businesses?
We won’t bury the lead any further… yes, local SEO can be applied to service-area businesses! Not only can it be done, but when it’s done well these businesses will thrive, seeing better qualified leads, increased contact activity (email, phone calls, form fills, etc.) and more conversions. Because location-based businesses have a physical address, it may seem easier to implement and follow local SEO best practices. After all, they’re more likely to show up on a map, which is a big part of converting local efforts.
But businesses like mobile car detailers, pressure washers, lawncare services, plumbers, moving companies and more have access to the same beneficial optimization techniques. You also have a great opportunity to build trust using your website’s blog (or news) and directories, as well as the Google Business Profile (GBP) to provide useful information. A complete, accurate and active GBP sees seven times the clicks of those without. A verified profile also tends to see more consumer action.
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