Showing up Google’s Local Pack and Google Maps is the ultimate prize for most businesses. For many years, using high-quality local SEO services to secure top search positions has been a tried-and-true method for building a brand and securing customers. But what if a business wants to reach customers in another city where they don’t have a physical presence? If targeting consumers in other areas is your goal, creating city pages can deliver the results you’re seeking. And while this strategy won’t get you a higher placement in the Local Pack, you can compete in organic search results for long-tail keyword phrases.
Why Using City Pages in a Local SEO Strategy Matters
But what constitutes a city page? A city page is simply a page on your website that’s been optimized for products and services in a particular geographical location. In local SEO terms, a city page strategy involves creating multiple pages on your website for specific cities where potential customers live or work. As an example, let’s say you’re an accomplished litigation attorney who wants to reach clients beyond your own city (where your office is physically located).
In fact, many businesses do not want to limit their customer base to their city or town. However, Google does use distance as one of its three primary search ranking factors (along with relevance and prominence). We discussed strategies to integrate local SEO into a website before, and even demonstrated the use of city pages. Let’s discuss this strategy more in-depth.
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