When your website looks fine and you’re still publishing new posts, hiring a digital marketing agency to do a website content audit probably isn’t high on your list. At Rocks Digital Marketing, we know firsthand that a closer look will often reveal that some pages published in the past may not be producing the same results today. Maybe traffic has fallen, your business has added or changed services, or a growing site is becoming harder to navigate.
Top 4 Reasons Your Website Needs a Content Audit
Don’t worry, you’re not alone in falling for the “my website doesn’t need an audit” trap. It happens to every business at some point, and even a digital marketing agency like Rocks Digital audits our own website regularly. Here are four signs that your business could benefit from a content audit.
1. Your Organic Search Performance Has Declined
Google Search Console is often the best place to find a content problem. A look at the data can show a noticeable drop in impressions or big swings in average search position. You should also check for a lower click-through rate on pages that used to perform well. When assessing the numbers, it’s important to look at everything together. For example, fewer impressions could be caused by changes in search demand instead of being a content issue.
Visit Rocks Digital to [read more].
