Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how they relate to the rest of the site, which is where site planning and content mapping comes in.
A site plan lays out the website’s structure across a website, while website content mapping connects the pages throughout the website to one another. When the two work together, websites go from a collection of pages to a site that’s logically organized and easy to navigate.
At Rocks Digital Marketing, every piece of content we write is first incorporated in the site plan and content map. Managing Partner Lissa Duty guides this site plan and content mapping process.
How a Site Plan Organizes Website Pages
A site plan identifies the pages a website needs to have published and organizes them into a hierarchy. For a typical business website these pages would include the core services, sub-service pages, locations, resources and blog posts. Sorting pages into a hierarchy helps prevent important pages from getting buried, duplicated, or omitted entirely.
Here at Rocks Digital we don’t create a new page just because we’ve found a new keyword opportunity. Every page published on the website and added to the site plan should have a defined purpose within the website, for the business and as part of the SEO strategy.
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