Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to their products or services. Alongside your core service pages, educational content expands your website and creates more opportunities to appear in search results.
4 Reasons Educational Content Is Needed
At Rocks Digital Marketing, we create a site plan for each new client that will be using ongoing SEO, and we do it at the start of the relationship. This site plan is used to determine what service pages, city pages, resource pages (and so on) that we write for a client’s website, and also specifies when we’ll be writing the content. By implementing this approach, we ensure that we are building authority for the website and supporting long-term SEO goals.
Here’s why (and how) Rocks Digital is using educational website content to attract searchers to our clients’ websites.
1. Educational Website Content Expands Search Visibility
Service pages are built to target commercial intent. This usually means that visitors who arrive on these pages are in a buying mindset, and are often assessing their options. Educational content is different. While these pages are closely related to specific service pages and the products or services a business offers, they are designed to reach people still researching or trying to understand a problem. A service page that attempts to target every keyword and cover every topic won’t perform its primary job, and this is where educational content can make a difference.
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