When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data across directories, mapping services, search engines and apps throughout the web. Despite this, they’re often overlooked even though many third-party platforms rely on aggregator data as a primary source. So, what impact do these data aggregator submissions actually have on your local SEO?
How Data Aggregators Power Your Local Listings
Local SEO relies on citations to validate your business, build trust and increase visibility in search results. But rather than relying on individual directory submissions, data aggregators let you submit once and have accurate business data distributed across a broad network of platforms.
Data from a single submission to Data Axle, Localeze, Foursquare and YP Network is broadcast to directories, maps, apps and search engines, ranging from major platforms like Yelp and Apple Maps to niche directories and mapping services. Plus, for smaller directories and apps, the aggregators may even be the primary source of data.
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