When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually offer something that blogs and service pages aren’t designed to cover. While blogs drive traffic and service pages drive conversions, there’s often nothing in-between to help a user make sense of what they’ve found. Resource pages fill that gap, using formats like guides, FAQs, checklists and downloadable resources to connect and support the rest of your content strategy.
How Writing Resource Pages Supports Service Pages
Service pages are a key element of every business website. Pages developed around specific services aim to encourage a visitor to contact a business or complete a purchase. To make this happen, service pages avoid overloading pages with detail in favor of benefits and calls-to-action.
One role of resource pages is to deliver the detailed explanations and supporting content that many visitors will need. Whether they are at the top of the funnel and still learning about the industry, or want signs that your business is an authority on the subject, in-depth guides, PDFs and other educational content offer deeper context than a service page should include.
Visit Rocks Digital to [read more].
