The Low-Down on 2026 Organic Local Ranking Factors

2026 organic local ranking factors updates and details.

Helping your business show up in Google’s (and Bing’s) local organic search results is what we do best – in fact, we pride ourselves on making you successful. By remaining up-to-date and ahead of the curve with search engine optimization (SEO) trends, we keep you ahead of your competition in these results.

The most recent 2026 Local Search Ranking Factors report from industry experts dropped last month, giving us insight into what to expect to keep you showing up in traditional and AI search for 2026 and beyond. Today we’re breaking down what this means specifically for local organic search.

Results of the 2026 Organic Local Search Ranking Factors

Let’s start with the report’s results on Local Organic Ranking Factors to get a general overview. Then we’ll look into the main factors in more detail to give you visibility into how this affects your business.

Local Organic Ranking Factors

  1. On-Page Signals – 33%
  2. Link Signals – 24%
  3. Behavioral Signals – 10%
  4. Personalization – 8%
  5. Google Business Profile (GBP) Signals – 7%
  6. Citation Signals – 7%
  7. Review Signals – 6%
  8. Social Signals – 5%

As you can see, on-page SEO signals account for one-third of the ranking factors that lead to your business showing up in organic search. This is indeed a significant percentage, and means that these are elements that cannot be overlooked in a successful local SEO strategy.

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