AI is everywhere, from AI chatbots on store or company websites, to apps, search engines and more. This widespread adoption makes services like answer engine optimization (AEO) imperative for a business’ success in today’s competitive landscape. But what is AI optimization (AIO), and just how does it help your local business thrive? Let’s get to know more about the expansion of SEO in the AI Age.
AI Optimization Is Part of the Evolution of SEO
Because AI is developing quickly, marketing strategies must stay on top of these new changes to give businesses a chance to be found by potential customers, clients, patients and patrons. AIO is the process of enhancing and maximizing a website’s content for it to have better visibility in AI-powered search engines and answer engines (AE) like ChatGPT, Gemini, CoPilot, Grok and Perplexity. It is the next step, or evolution, of local SEO.
You may then wonder how to tackle optimizing content for AI-based search, and if it’s much different than traditional SEO practices. Well, the great news is that AEO is actually part of a comprehensive SEO strategy.
5 Reasons Why Your Business Needs AI Optimization
You may have already guessed it, but without a doubt, your business’ website needs AI optimization—it is now foundational to being found online. As you know, SEO uses techniques to get your business to rank higher in search engine results and key placements like Featured Snippets and People Also Ask.
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