Your business may be missing out on one of the easiest, most efficient ways to drive organic traffic to your website with strategic local SEO services. Using optimized city pages is a tactic that brings new clients, customers or patients right to your door or service. Too often, however, these pages are missing the key elements that make them most powerful. Rocks Digital knows how to get you these wins, putting you top of mind when it’s time for people to choose.
6 Ways to Optimize City Pages to Attract Local Searchers
Even with the advent of AI-powered search, city-focused landing pages remain a key factor in finding businesses, especially when the searcher has immediate intent. From location-centered keyword research to technical best practices, let’s review the ways that some businesses are missing the mark with these pages, and how they can be supercharged with effective local SEO services.
1. Have City Pages
This may seem obvious, but if a geographic area is mentioned on a website, there should be a corresponding city page for traffic to funnel into. Local businesses that wish to reach people in a larger metropolitan area or service-based businesses that want to target people outside of their immediate location use city pages as a “golden goose” to consistently bring in people from targeted regions. Mentioning a city without having a landing page is the first problem, one that’s solvable with an easy fix.
Visit Rocks Digital to [read more].
