Businesses everywhere are struggling to keep up with the AI integration and answer engine optimization (AEO) that is reshaping search. For brands working with digital agencies like ours, there’s good news – AEO has been part of our comprehensive SEO services for a long time. And if these changes have caught you off guard, don’t let them pass you by. Here’s what you need to know about AEO.
What Is Answer Engine Optimization?
Answer engine optimization is the process of structuring and optimizing web content so that search engines can display clear, direct answers to user queries within AI Overviews, featured snippets, voice assistant results and other generative AI summaries. While AEO is a component of SEO, it focuses on delivering concise, authoritative responses that answer user questions immediately.
You’re likely to be familiar with the traditional SEO approach that prioritizes ranking for keywords based on factors like keyword prominence. In comparison, AEO focuses on providing clear, direct answers to questions while using structured data to help search engines and AI understand the content.
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