Social Tweetup – Fox Sports Grill 12/12/09
November 30, 2009
I have enjoyed networking with all my new friends on Twitter and Facebook, so much that I have chatted with a few friends about getting together and a Social Tweetup has emerged.
Details are below:
Gathering of local Twitter/Facebook users that would like to network, mix and mingle in person with connections that were made online!
We are not reserving a room for this event. We’ll be networking casually in the bar and restaurant area. Bring your twitter id and business cards if you would like!
Date: Saturday, December 12, 2009
Location:
Fox Sports Grill
5741 Legacy Dr
Plano, TX 75024-3690
(972) 312-1369
Time: 4:00 p.m. to 7:00 p.m. or the fun ends! Whichever happens first!
You can email lissa@lissaduty.com or twitter me @lissaduty for details! Please RSVP on Twitvite or Facebook Event !
Reasons I don’t like the label Social Media Expert, Guru, etc. . .
November 19, 2009
I was reading an article this morning from WebNewser 5 Qualities of a Good Social Media Manager and totally agree with all the qualities that were listed in the article and want to expand further on #5.
“5. You are an ensemble player, not a diva. There are some giant egos in the social media business, a lot of self-proclaimed “gurus” who amass a lot of Twitter followers and land numerous speaking engagements. Many would make lousy social media managers because they see themselves as superstars or saviors. A good social media manager freely gives out credit for successes to teammates and accepts blame for failures.”
Social media is like an ensemble, you could even say orchestra. You share knowledge, wisdom, information and ideas with others and in turn they share with you. You work together instrumentally retweeting each others great content, give mentions, props and kudos. This grows interest in you and them, plus a trust relationship starts to build. Eventually they DM you with honest critique and advice and in turn you do the same.
Beware of all the self proclaimed experts (actually many have been called experts by others because they have written a book or have lots of followers, etc. . .). Beware, all that means is they are popular and great at branding themself. Ask them to speak with one of their clients’ or get testimonials on their achievements, successes and failures. Remember, you want the good, the bad and the ugly when selecting who manages your social media campaign.
Why should I use social media?
November 6, 2009
I was inspired this morning when reading a CNN Special Report by Pete Cashmore on Privacy is dead, and social media holds the smoking gun. In an excerpt from the article he says “But what about the cost of not sharing? In the online realm, that might mean you simply don’t exist.”
Unfortunately, he is right about this. You will probably still exist on some level, someone could possible Google your name and find your phone number or were someone else might have mentioned your name. Better yet, another person with your same name might show up. I don’t know about you, but when someone Google’s my name I want to be in the running to pop up, vs. who knows might show up with my name, but they may represent something I wouldn’t want to be associated with. Just a thought for you to consider . . .
Pete Cashmore also says “We’re living at a time when attention is the new currency: With hundreds of TV channels, billions of Web sites, podcasts, radio shows, music downloads and social networking, our attention is more fragmented than ever before.”
Which is why we must regularly go to Google and other social applications and see who is out there (1) using our identity and (2) talking about us. We can’t defent ourself if we don’t know what they’re saying.
“Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. We’re all publishers now, and the more we publish, the more valuable connections we’ll make” is the statement he made that really triggered this blog post for me.
This is exactly why I have designed my Standard Social Media Package, which focuses on the major Social Networking sites that everyone is currently using. I have other packages I customize for my clients, but I always keep in mind that branding is my major objective. I want my clients name to be recognized when someone hears it and I want them to think that person is really smart and shares great informaton. I need to learn more about them.
My advice to you to stay up with the times is:
- Follow others that use and study social media via Facebook, LinkedIn, Twitter (and any other social network you like).
- Attend social media events when your schedule permits
- Network with social media people
- Retweet the expert’s post so they want to read more about you
I have one other thing to add: If you want to secure your social networking reputation across all the platforms I would recommend you go to NameChk.com and reserve your username on the Social Networking Platforms before someone else gets it and isn’t as honorable as you are when using it. (A special thanks to @AJ_Wood for teaching #DFWSM Meetup about NameChk.com)
Please leave your comments on this post and any added thoughts.
Buffalo Rome Uses Ping.Fm (A free app!)
November 6, 2009
Yesterday, I was at my mother’s antique mall and was using her wireless internet connection to do a little work on my website, etc. . .I had my Tweetdeck up on my laptop and was showing her how to use it. (I just installed it in her PC.) A guy came by and commented on the Tweetdeck I was running. In conversation I discovered they were going to be performing that evening at the auditorium. Their band was Buffalo Rome (http://www.buffalorome.com) from Nashville, TN. Immediately my social media marketing interest kicked in and we started discussing Twitter, Facebook, LinkedIn and Myspace for marketing their band. They had a social media group working with them on Twitter, Facebook and Myspace. I went and found them on Twitter and started talking about the tweets they have sent out on their account. I noticed they don’t have very many followers yet. They explained their group has only been using social media marketing for a very short time.
I sent out a Tweet to show them the strategy I use with marketing my clients and then started talking with them about using Ping.FM (a free application) to feed their updates to their Twitter, Facebook and Myspace, vs. only their Twitter account.
Mike with Buffalo Rome and one of his other band members started using their internet browser on their cell phones searching for Ping.Fm. Mike registered an account and then I said “Let me log out of Ping.Fm on my laptop and we will use my computer to finish setting your account up, I am sure it’s easier than using a cell phone browser”.
We logged into his Ping.Fm (http://ping.fm) account and clicked Add Networks, selected the social media websites he uses Twitter (http://twitter.com/buffalorome), Facebook (http://facebook.com/Buffalo-Rome) and Myspace (http://www.myspace.com/BuffaloRome).
This was a very easy step and pretty self explanatory for someone experienced in using a computer. Have you set up your Ping.Fm account to feed to your social media networks? Do it now! It’s easy. If you have difficulty, feel free to email me and I’ll help you out.
Social Media Crash Course
November 6, 2009
Saturday November 14th
9:00 am to 5:30 pm
Registration Fee: $200.00
The Social Media revolution is not a passing trend, but a growing marketing and direct sales opportunity for intrepid business owners.
Do you want to get involved with this potential billion dollar-plus market, but are befuddled by the tools, techniques and business applications for your company or organization?
Do you need to learn how to use these applications for your job search/personal use? Fear the unknown no more – this is a fast-start Social Media Crash Course is for for you!
Hands-on learn how to post updates, reply to messages, join groups and build your network on Twitter, Facebook and LinkedIn.
This course includes: Detailed Profile setup on one social media website (attendee’s choice). Basic registration on the other websites included in course.
Bring with you: Laptop with Wi-Fi capability, Notepad and Thinking Cap!
Registration limited to 10 attendees. Register now while space is available.
Click here to view the Social Media Crash course flyer.
Advance payment $200 required via Check or PayPal. If you wish to pay via PayPal click here to process the payment then email lissa@lissaduty.com or fax 972-278-7092 the form below.
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